How Gocertify Built a Structured Analytics Program to Grow Alongside Their Business
Oct 7, 2025
Client Overview
Gocertify helps retailers run more profitable offers with tools that deliver smarter and more meaningful rewards. Their SaaS platform allows brands to target and verify specific customer segments, like students, key workers, and seniors, and help convert first-time shoppers and build loyal, repeat-purchase communities.
Why Gocertify Partnered with JS Analytics
Gocertify was early in their analytics journey, but keen on democratizing data access across their company to allow every team to answer burning questions, make data-driven decisions, and optimize their daily workflows.
Prior to our engagement, they had an unstructured repository of business reports, lots of unanswered questions, and a lack of clarity into how to turn their data into meaningful insights. Gocertify needed a partner who could not only own the data stack and continue building out the technical infrastructure, but also someone who could collaborate with leadership and cross-functional teams to drive strategy and lay out a vision for the future of their analytics function.
The Solution
For eight months, JS Analytics served as Gocertify’s fractional data team, helping with both strategy and tactical execution:
Built analytics foundations including: data pipelines and reusable models, a suite of cross-functional dashboards, and processes for operationalizing data
Helped develop and implement a new approach to revenue recognition and forecasting
Trained various teams and increased adoption of data-driven workflows and decisions
Helped hire and onboard Gocertify’s first full-time data hire
The Impact
The Results
By the end of our engagement, Gocertify had a structured, enterprise-grade analytics foundation that both leadership and frontline teams could use daily for strategic and operational initiatives. With this foundation in place, their first full-time data hire was able to hit the ground running and continue providing value to the company immediately.
Highlights
Clearer Growth Insights: Improved accuracy of key metrics such as revenue retention, giving leadership confidence to plan, forecast, and adjust customer pricing models
Faster Decision-Making: Enabled teams across ops, product, and marketing to answer their own questions with self-serve dashboards
Higher Data Quality: Reduced inconsistencies and errors in reporting, and worked with engineering and product teams to identify bugs and opportunities for improving downstream data quality
Future-Proofed Analytics: Successfully hired, onboarded, and transitioned ownership to Gocertify’s first full-time data hire with a mature infrastructure and clear processes for ongoing scaling
"JS Analytics has been incredible for us - taking us from having no data stack to a full setup with Metabase, dbt and BigQuery. They are highly skilled in all of these areas. They’re super easy to communicate with, highly responsive and work to an incredibly high standard. The only reason we've ended working with them is because they helped us recruit someone full time. I can't recommend JS Analytics to help with your data needs enough!"
Stefan Manku
Head of Ops, Gocertify
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