How OpinionRoute Embedded Analytics into their Product & Daily Operations
Oct 29, 2025
Client Overview
OpinionRoute is an online survey operations company that helps small- to mid-sized market research firms eliminate the headaches that disrupt research projects. Their workflow platform, NavigatOR, combines operational tooling with fraud prevention features to:
Streamline the execution of online survey research
Detect and block fraudulent survey participants
Improve overall research data quality
Why OpinionRoute Partnered with JS Analytics
When we started working together, OpinionRoute was early in their analytics journey. Their primary goal was to embed analytics in their workflow platform to give internal teams and customers better visibility into operational and quality performance.
After a prior contractor left them with partially built data pipelines and no live dashboards, OpinionRoute was looking for:
A reliable analytics partner who could own the data stack
Someone who could collaborate cross-functionally and move fast
Systems that were built to scale and that delivered real business value
The Solution
Since October 2023, JS Analytics has served as OpinionRoute’s fractional data team, collaborating directly with the CPO, CTO, and COO and supporting initiatives across operations, finance, sales, and product.
In the first 90 days of the partnership, JS Analytics delivered a robust, scalable analytics foundation – and continued iterating from there to provide:
Data Infrastructure: Pipelines and reusable data models to ensure clean and consistent data
Reports & Dashboards: 20+ embedded dashboards across all key business areas
Alerting System: Real-time and daily alerting to proactively identify client and vendor issues
The Impact
The Results
OpinionRoute’s embedded analytics are now a competitive differentiator – enhancing product stickiness, enabling faster decisions, and empowering teams with the data they need.
Highlights
Product Differentiation: Analytics became a built-in selling point, making NavigatOR stickier for existing customers and more attractive to new prospects. Early adopters reported a 25% increase in visibility across their business
Operational Efficiency: Automated reporting and dashboards replaced manual processes, saving 15 hours per week across operations and client service teams, while reducing time to insight from days to minutes
Proactive Quality Control: Real-time and daily alerting flagged fraud and vendor issues early, preventing costly mistakes and saving an estimated $10k per month in rework or lost revenue
Cross-Functional Visibility: Finance, sales, and ops teams gained a single source of truth, reducing conflicting reports and enabling faster decisions on vendor management, pricing, and project prioritization
Scalable Foundation: With 20+ embedded dashboards and reusable data models in place, OpinionRoute’s data infrastructure is positioned to support growth and future product features without costly rebuilds
"Josh is the rare consultant who quickly becomes a true business partner. When he joined us, we had no real business-intelligence capability; today our data is at our fingertips and our teams rely on it to make better vendor and operational decisions. He didn’t just build dashboards, he learned our business, translated needs into durable solutions, set up proactive alerting, and continually showed up when it mattered (including quietly rerunning weekend backups so nothing slips). A standout moment was his persistence in delivering a complex quality dashboard that now anchors internal reviews and leadership presentations. Calm, consistent, and deeply professional—Josh has earned my unqualified recommendation."
Richard Ratcliff
Chief Trust Officer, OpinionRoute
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